UK Government Investment Campaign

Working from supplied references and creative direction, I developed a large-format 3D gradient artwork designed to translate consistently across multiple formats and scales. The artwork needed to hold up at very high resolution, remain free from banding, and maintain a premium finish across both screen and print outputs.

The final artwork was delivered at 300 DPI for large-format applications and adapted for digital placements, providing a flexible background asset for the agency’s design team to use across the wider campaign.

The artwork was created using Cinema 4D, rendered with Redshift, and retouched in Photoshop.

It was a fun, simple project, but it was great to work with the team at M+C Saatchi.