Phoenix Experience explainer animation
The Phoenix Experience video was a challenging video that needed to work for a wide audience.
The main problem here was that this video needed to appeal to a 12 year old right up to someone in their 50s. My solution was to create something that has a very human element at the heart of the video, without being patronising or belittling.
Client: Phoenix Experience
Roles:
Pre-production
Art Direction
Illustration
2D Animation
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