CadDo animated explainer

The client wanted to avoid shots of people in front of a screen and so decided to go for a more abstract approach for their first animated video. To ensure it adhered to their recently developed branding, the motion graphics used an isometric view throughout and walked the line between 3D but with a 2D style.

The music and sound design was also edited by me and, along with a script by the incredibly talented copywriter Jess Collins, helped drive and define the animation.