Jaffar & Green 3D animation

The main problem I had to solve was how to convey the incredible detail in their photos and capture it in a video. My solution was to highlight the large scale of the format and cut between close-up shots of the camera slowly panning across the photos.

Another challenge was showing the large scale of the environments these photos are intended to be housed in, without distracting from the photos themselves. We had only a few seconds to communicate this through the wider shots, so we chose to use stylised environments. This approach not only keeps the focus on the photographs but also reinforces the overall premium tone of the video.